Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.
Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.
A Metric-based account plan guides the Account Team through the strategy development process and includes embedded metrics and measurements to assess the current situation and identify gaps that need to be closed to move to a more ideal state.
May 13, 2015
May 13, 2015 – The Chapman Group developed this important SAM Profiler from its 27+ years of building and tuning up SAM programs as well as from the feedback received from the customers of our clients in the 1,000’s of Voice of Customer surveys that we have executed- it provides you a look into the […]Download
May 6, 2015
Join The Chapman Group’s President and CEO, Dennis Chapman Sr., for a discussion on best practices and strategies related to business outcome planning. Business outcome planning is a relationship engagement process established for a customer and supplier to engage more intimately and focus on co-creating solutions to current / future challenges and opportunities. Topics to […]Download
September 3, 2014
This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr. will discuss the practices that world-class SAM organizations are integrating into their SAM operating plan and implementing throughout their SAM organization to ensure they continue […]Download
25+ Year of Sales and Account Management Experience. Learn more
Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more
A member of the Association of Strategic Alliance Professionals (ASAP) and provider of thought leadership through their Education Provider Partner Program (EPPP). Learn more