Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.
Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.
Institute a defined process and methodology for developing and presenting your organization’s value proposition in economic terms.
September 3, 2014
This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr will discuss the practices that world-class SAM organizations are integrating into their SAM operating plan and implementing throughout their SAM organization to ensure they continue […]Download
March 31, 2014
At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]Download
March 21, 2014
March 20, 2014 – Download the presentation given by Dennis Chapman, President and CEO of The Chapman Group, that discusses how to measure and create loyalty based relationship that results in significant financial gains.Download
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