Strategic Account Management


Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.

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Voice of the Customer (VoC)


Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.

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Metric-based Account Planning

A Metric-based account plan guides the Account Team through the strategy development process and includes embedded metrics and measurements to assess the current situation and identify gaps that need to be closed to move to a more ideal state.

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Webinar Replay – The Best of Both Worlds-How Relationship and Transactional Feedback Work Together to Drive Revenue and Business Improvement

April 28, 2017

Organizations no longer have to make decisions about which type of feedback, transactional or relationship, will work best for their business, as they are both equally important.


Webinar Replay – Using Customer Feedback to Access the Executive Suite

March 30, 2017

This webinar will illuminate innovative ways organizations are utilizing customer feedback to drive senior level relationships.


The Competency Profiler

May 13, 2015

May 13, 2015 – The Chapman Group developed this important SAM Profiler from its 27+ years of building and tuning up SAM programs as well as from the feedback received from the customers of our clients in the 1,000’s of Voice of Customer surveys that we have executed- it provides you a look into the […]


Do you have a sales and/or account management challenge? Are you having trouble finding what you are looking for on our website? Contact our team of experts and we would be happy to help.

Get in touch with us

A message from Dennis Chapman Founder/CEO of The Chapman Group.


Why work with The Chapman Group?

Find out why working with the Chapman Group can help your organization
  • 30 Years Experience

    30 Year of Sales and Account Management Experience. Learn more

  • Metric-based Solutions

    Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more