Strategic Account Management


Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.

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Voice of the Customer (VoC)


Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.

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Metric-based Account Planning

A Metric-based account plan guides the Account Team through the strategy development process and includes embedded metrics and measurements to assess the current situation and identify gaps that need to be closed to move to a more ideal state.

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The Competency Profiler

May 13, 2015

May 13, 2015 – The Chapman Group developed this important SAM Profiler from its 27+ years of building and tuning up SAM programs as well as from the feedback received from the customers of our clients in the 1,000’s of Voice of Customer surveys that we have executed- it provides you a look into the […]


Webinar Replay – Business Outcome Planning Strategies and Best Practices

May 6, 2015

Join The Chapman Group’s President and CEO, Dennis Chapman Sr., for a discussion on best practices and strategies related to business outcome planning. Business outcome planning is a relationship engagement process established for a customer and supplier to engage more intimately and focus on co-creating solutions to current / future challenges and opportunities. Topics to […]


Webinar Replay – Best Practices that must be Included in Your SAM Operating Plan

September 3, 2014

This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr. will discuss the practices that world-class SAM organizations are integrating into their SAM operating plan and implementing throughout their SAM organization to ensure they continue […]


Do you have a sales and/or account management challenge? Are you having trouble finding what you are looking for on our website? Contact our team of experts and we would be happy to help.

Get in touch with us

A message from Dennis Chapman Founder/CEO of The Chapman Group.


Why work with The Chapman Group?

Find out why working with the Chapman Group can help your organization
  • 25+ Years Experience

    25+ Year of Sales and Account Management Experience. Learn more

  • Metric-based Solutions

    Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more

  • asap
    ASAP EPPP Provider and Member

    A member of the Association of Strategic Alliance Professionals  (ASAP) and provider of thought leadership through their Education Provider Partner Program (EPPP). Learn more