Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.
Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.
Institute a defined process and methodology for developing and presenting your organization’s value proposition in economic terms.
March 31, 2014
At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]Download
March 21, 2014
March 20, 2014 – Download the presentation given by Dennis Chapman, President and CEO of The Chapman Group, that discusses how to measure and create loyalty based relationship that results in significant financial gains.Download
February 27, 2014
This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience measurement program forward through additional measurements and metrics. This webinar makes participants think, re-evaluate and re-energize initiatives around knowing and measuring their customer’s experiences.Download
25 Year of Sales and Account Management Experience. Learn more
Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more
A member of the Strategic Account Management Association’s (SAMA) Board of Directors and a certified provider within their Certified Strategic Account Manager (CSAM) Program. Learn more