Strategic Account Management


Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.

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Voice of the Customer (VoC)


Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.

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Economic Value Propositioning


Institute a defined process and methodology for developing and presenting your organization’s value proposition in economic terms.

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Webinar Replay – Best Practices that must be Included in Your SAM Operating Plan

September 3, 2014

This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr will discuss the practices that world-class SAM organizations are integrating into their SAM operating plan and implementing throughout their SAM organization to ensure they continue […]


Webinar Replay – Metric-based Account Segmentation

March 31, 2014

At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]


Measure Customer Loyalty to Sweeten Results – Presentation

March 21, 2014

March 20, 2014 – Download the presentation given by Dennis Chapman, President and CEO of The Chapman Group, that discusses how to measure and create loyalty based relationship that results in significant financial gains.


Do you have a sales and/or account management challenge? Are you having trouble finding what you are looking for on our website? Contact our team of experts and we would be happy to help.

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A message from Dennis Chapman Founder/Ceo of The Chapman Group.


Why work with The Chapman Group?

Find out why working with the Chapman Group can help your organization
  • 25 Years Experience

    25 Year of Sales and Account Management Experience. Learn more

  • Metric-based Solutions

    Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more

  • asap
    ASAP EPPP Provider and Member

    A member of the Association of Strategic Alliance Professionals  (ASAP) and provider of thought leadership through their Education Provider Partner Program (EPPP). Learn more