Creating Client/Supplier Intimacy
Tune in to Dennis Chapman and he discusses how effective sales leaders can align the supplier sales strategy to meeting customer objectives to achieve client/supplier intimacy and experience ROI growth as a result of the management approach!
Why Can’t We Live Together? | The Relationship Between Customers and Suppliers
Dennis Chapman, a SAMA practitioner and respected sales thought leader shares insight from his personal experience working with clients and his expertise on maximizing the relationship between suppliers and their strategic customers. In this video he discusses the fundamentals of cultivating commitment and loyalty to build stronger customer-supplier relationships in strategic account management.
Optimizing the Impact on Customer Relationships in Strategic Account Management
Dennis Chapman shares his viewpoint on topics of interest as presented during the 2012 Strategic Account Management Association Annual Conference. In this video Dennis highlights how sales leaders can improve the impact they have on their customer and improve the customer experience in their account management program strategy.
The Chapman Group Continues Conference Momentum at The Metrics Channel
Following this year’s SAMA Conference, The Chapman Group announced the launch of a new web-based training series on The Metrics Channel. The training is structured to provide access to executive-level intelligence for managing customer programs in B2B sales and key account management. The series is purposed on continuing the momentum that sales leaders’ gain from workshops […]
Introduction to The Chapman Group
The Chapman Group is approaching its 25th year in business optimizing sales effectiveness and corporate sales account management programs. We continue to provide our clients with the best practices, methodologies and metrics for aligning their sales teams and objectives with their customers needs and helping them to build greater relevancy and loyalty in the customer accounts their bottom line depends on. Many of our clients, national and global — Fortune 1000 and mid-tier, think of The Chapman Group as not only a solution provider, but as a thought leader, a business partner, and their go-to resource for business strategy development and implementation. We extend the invitation to learn about these relationships and how we’ve helped our clients optimize ROI for over 25 years. The Chapman Group presents The Metrics Channel, a new video podcast series on Youtube designed to provide sales team with access to executive-level intelligence for managing their key B2B customer programs. Tune in to this introduction hosted by Dennis Chapman, President and CEO of The Chapman Group and LoyaltyPro as he covers some of the best practices to be covered in the series that have impacted how we’ve helped our clients establish and capitalize on their key differential factors.