SAMA Academy San Diego
October 15-18, 2018

Managing the customer relationship and value journey, Presented by: Dennis J Chapman Sr., Founder and CEO, The Chapman Group

Using metrics to manage your customer-supplier relationship and performance is a core part of the strategic account management process. In this workshop, you will experience methods, practices and tools, and work in teams to understand both sides of a metric-based scorecard—your path to a stronger, expanding partnership

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