The Chapman Group partners with organizations that share our vision of improving and enhancing sales and account management effectiveness in B2B organizations. Strategic Partners of The Chapman Group include:


Strategic Account Management Association (SAMA)

samaFounded in 1964 and with over 2,000 current members, the Strategic Account Management Association (SAMA) attracts the strategic customer management profession’s most influential decision-makers. Over the past 39 years, the association has earned the reputation of being the SAM profession’s knowledge leader, providing members with the high-quality resources, training and networking opportunities needed to succeed.

The Strategic Account Management Association is a non-profit organization devoted to developing and promoting the concept of customer-supplier collaboration. SAMA is dedicated to the professional development of the individuals involved in the process of managing national, global and strategic customer relationships, and to enable firms to create greater customer value and achieve competitive advantage accordingly. For more information, please visit

Association of Strategic Alliance Professionals (ASAP)

Founded in 1998, the Association of Strategic Alliance Professionals (ASAP) is a non-profit global professional membership organization with over 2,500 members representing over 35 countries across the globe.

ASAP is the community of choice for alliance, collaboration, and partnering professionals because of the tools and resources, education and professional development, and the community for networking offered to its members.

Membership represents a number of industries including Hi-Tech, BioPharma, Finance, Insurance, Retail, and Consumer Service to name a few. ASAP is governed by an Executive Management Board and Advisory Board which is comprised of Sr. Executives from Global Member organizations.

The Chapman Group is proud to be part of the Education Provider Partner Program (EPPP) with ASAP.

For more information on ASAP, including membership, please visit



If you are interested in becoming a Strategic Partner of The Chapman Group, please contact us.