Visualizing Your Value Proposition
Dennis Chapman, President/CEO of The Chapman Group discusses visualizing ROI in value selling and shares how today’s businesses can utilize the VisualizeROI solution to effectively actualize their value and communicate economic value propositions to prospects and customers to:
Reduce Sales Cycles
Reduce Discount Rates
Increase Win Rates
Increase Profit Margins
Watch and learn about this breakthrough in economic value propositioning; how to transform the way your organization presents, validates and sells value to your customers and prospects.
The Chapman Group on Measuring the Customer Experience
Download the webinar at http://chapmanhq.com//Resources/Webinars/index.htm
Download the white paper at: http://chapmanhq.com//Resources/White-Papers/Customer-Experience-Management-WP-1.htm
Measuring the Customer Experience
By Dennis J. Chapman Sr., President, CEO
Finally, customers have been identified as the most important foundational pillar for business sustainability, and rightly so! It is the customer who can fire anyone, in any corporation, at any time, by taking their business elsewhere. Successful customer-centric organizations have learned that the primary driver of long term customer / supplier relationships is creating and sustaining extraordinary customer experiences. And the only way to truly understand what customers perceive as “extraordinary” is to ask customers: what constitutes extraordinary and how does the experience your organization provides rank against their “supplier scorecard”?
Creating Client/Supplier Intimacy
Tune in to Dennis Chapman and he discusses how effective sales leaders can align the supplier sales strategy to meeting customer objectives to achieve client/supplier intimacy and experience ROI growth as a result of the management approach!
Why Can’t We Live Together? | The Relationship Between Customers and Suppliers
Dennis Chapman, a SAMA practitioner and respected sales thought leader shares insight from his personal experience working with clients and his expertise on maximizing the relationship between suppliers and their strategic customers. In this video he discusses the fundamentals of cultivating commitment and loyalty to build stronger customer-supplier relationships in strategic account management.
Optimizing the Impact on Customer Relationships in Strategic Account Management
Dennis Chapman shares his viewpoint on topics of interest as presented during the 2012 Strategic Account Management Association Annual Conference. In this video Dennis highlights how sales leaders can improve the impact they have on their customer and improve the customer experience in their account management program strategy.
The Chapman Group Continues Conference Momentum at The Metrics Channel
Following this year’s SAMA Conference, The Chapman Group announced the launch of a new web-based training series on The Metrics Channel. The training is structured to provide access to executive-level intelligence for managing customer programs in B2B sales and key account management. The series is purposed on continuing the momentum that sales leaders’ gain from workshops […]