Introduction to The Chapman Group
The Chapman Group is approaching its 25th year in business optimizing sales effectiveness and corporate sales account management programs. We continue to provide our clients with the best practices, methodologies and metrics for aligning their sales teams and objectives with their customers needs and helping them to build greater relevancy and loyalty in the customer accounts their bottom line depends on. Many of our clients, national and global — Fortune 1000 and mid-tier, think of The Chapman Group as not only a solution provider, but as a thought leader, a business partner, and their go-to resource for business strategy development and implementation. We extend the invitation to learn about these relationships and how we’ve helped our clients optimize ROI for over 25 years. The Chapman Group presents The Metrics Channel, a new video podcast series on Youtube designed to provide sales team with access to executive-level intelligence for managing their key B2B customer programs. Tune in to this introduction hosted by Dennis Chapman, President and CEO of The Chapman Group and LoyaltyPro as he covers some of the best practices to be covered in the series that have impacted how we’ve helped our clients establish and capitalize on their key differential factors.
A Survival Guide for Optimizing Survey Responses – Part 4, Best Practices
Our latest blog entries have focused on providing tips and guidance and how to optimize response rates in your customer survey program. So far, we have covered: The Sample – who are you going to survey The Survey – the questions being asked of the participants The Survey Process – including communications, frequency, motivations to […]
A Survival Guide for Optimizing Survey Responses – Part 3, The Survey Process
From the time we wake up to the moment we fall asleep, we perform a variety of tasks on both a personal and professional level. These tasks are often part of a greater process, a series of steps, that when followed correctly allow us to achieve a desired result. A well-defined business process can range […]
A Survival Guide for Optimizing Survey Responses – Part 2, The Survey
Anyone who has kids can appreciate that with each change of season, comes a change of wardrobe – kids grow faster than weeds. So, recently I went to the store in search of some spring clothes for my two young boys and after digging around for some time looking for sizes (they never seem to […]
A Survival Guide For Optimizing Survey Responses
In beginning any customer survey program, be it satisfaction or loyalty or a combination of the two, there are several questions that immediately enter the conversation: What response rate(s) should we expect? How do we get more people to participate? What will hinder our participation rates? Achieving high levels of participation is a constant struggle […]
Calculating Your Account’s Life Cycle Value – Do you know how much an increase in your company’s account retention is worth?
It is a vicious cycle that even the most successful businesses have to deal with; the constant need to replace defected accounts with new ones. This cycle of winning, but not gaining significant net revenue or profits, is often referred to as “the gerbil effect”. The challenge then, is not how do you consistently acquire […]