Introduction to The Chapman Group
The Chapman Group is approaching its 25th year in business optimizing sales effectiveness and corporate sales account management programs. We continue to provide our clients with the best practices, methodologies and metrics for aligning their sales teams and objectives with their customers needs and helping them to build greater relevancy and loyalty in the customer accounts their bottom line depends on. Many of our clients, national and global — Fortune 1000 and mid-tier, think of The Chapman Group as not only a solution provider, but as a thought leader, a business partner, and their go-to resource for business strategy development and implementation. We extend the invitation to learn about these relationships and how we’ve helped our clients optimize ROI for over 25 years. The Chapman Group presents The Metrics Channel, a new video podcast series on Youtube designed to provide sales team with access to executive-level intelligence for managing their key B2B customer programs. Tune in to this introduction hosted by Dennis Chapman, President and CEO of The Chapman Group and LoyaltyPro as he covers some of the best practices to be covered in the series that have impacted how we’ve helped our clients establish and capitalize on their key differential factors.
Substantiating the Financial Value of a Strategic Supplier!
Today’s economic focus has everyone counting loose change – right or wrong? This places a significant challenge to “best-in-class” strategic suppliers whose pricing is very often at the top-end of their supplier category. Strategic Suppliers know they bring value and financially impact their customers in a positive way. Unfortunately, many customers fail to either recognize […]
Keys to Strategic Account Management: The Dashboard
Dennis Chapman, Sr., founder and CEO of The Chapman Group and LoyaltyPROfessionals (TM) shares insights on working with customer relationship metrics in providing innovative strategic account management solutions for corporate customer/supplier loyalty programs worldwide. Enjoy and share this short message on the importance of having dashboards featuring highlights from his presentation at SAMA’s, the Strategic Account Management Association’s Conference in San Diego.
Notes from SAMA | Creating Supplier Relevancy – Quantitative Economic Value Analysis
While attending the Strategic Account Management Association (SAMA) Annual Conference in San Diego one of the more important, yet challenging tasks for suppliers remains gaining relevancy at senior levels within their client organizations. One of the perceived reasons for this challenge appears to be that the client’s spend with a specific supplier is a small […]
A Survival Guide for Optimizing Survey Responses – Part 4, Best Practices
Our latest blog entries have focused on providing tips and guidance and how to optimize response rates in your customer survey program. So far, we have covered: The Sample – who are you going to survey The Survey – the questions being asked of the participants The Survey Process – including communications, frequency, motivations to […]