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  • Archive by category "Strategic Account Management"
20 July 2012
Category:
Account Loyalty & Retention
Strategic Account Management
Comments: Comments Off on Executing and Measuring Effective Client-Supplier Conversations

Executing and Measuring Effective Client-Supplier Conversations

http://youtu.be/mnMtvH5JuFQ

Times have changed– technology has changed the way we communicate and converse with clients and prospects. In an age of ‘no-time’, bulleted documents, and new age media, communicating has to be even more precise and effective. Tune in to Dennis Chapman as he explains how different mediums of communication today impact how to have– and measure, effective productive client-supplier conversations.

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17 July 2012
Category:
Account Loyalty & Retention
Strategic Account Management
Comments: Comments Off on Improving your Sales-to-Prospect Ratio

Improving your Sales-to-Prospect Ratio

http://youtu.be/4DlFeSrAW8M

Dennis Chapman, President and Founder of The Chapman Group speaks on ‘Improving your Sales-to-Prospect Ratio’. Learn about seven activities that will help strategic account managers and sales executives convert more prospective buyers into loyal customers. In the end these activities together with trust and respect determine your success. Be able to check off the activities noted in this video and you will see an improved “Sales-to-Prospect” ratio!

Tags: B2B customer best practices, best practices, customer alignment, customer experience, customers, enterprise customers, enterprise selling, presenting solutions, ROI, sales, sales effectiveness, Strategic Account Management, suppliers, thought leadership, value actualization, voice of the customer

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2 July 2012
Category:
Account Loyalty & Retention
ROI/Economic Value
Strategic Account Management
Comments: Comments Off on Visualizing Your Value Proposition

Visualizing Your Value Proposition

http://www.youtube.com/watch?v=xMNphjNGQ-4

Dennis Chapman, President/CEO of The Chapman Group discusses visualizing ROI in value selling and shares how today’s businesses can utilize the VisualizeROI solution to effectively actualize their value and communicate economic value propositions to prospects and customers to:

Reduce Sales Cycles
Reduce Discount Rates
Increase Win Rates
Increase Profit Margins

Watch and learn about this breakthrough in economic value propositioning; how to transform the way your organization presents, validates and sells value to your customers and prospects.

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22 June 2012
Category:
Account Loyalty & Retention
Strategic Account Management
Comments: Comments Off on The Chapman Group on Measuring the Customer Experience

The Chapman Group on Measuring the Customer Experience

http://youtu.be/26p9HUF5WwI

Download the webinar at http://chapmanhq.com//Resources/Webinars/index.htm
Download the white paper at: http://chapmanhq.com//Resources/White-Papers/Customer-Experience-Management-WP-1.htm

Measuring the Customer Experience
By Dennis J. Chapman Sr., President, CEO
Finally, customers have been identified as the most important foundational pillar for business sustainability, and rightly so! It is the customer who can fire anyone, in any corporation, at any time, by taking their business elsewhere. Successful customer-centric organizations have learned that the primary driver of long term customer / supplier relationships is creating and sustaining extraordinary customer experiences. And the only way to truly understand what customers perceive as “extraordinary” is to ask customers: what constitutes extraordinary and how does the experience your organization provides rank against their “supplier scorecard”?

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19 June 2012
Category:
Metrics
ROI/Economic Value
Strategic Account Management
Comments: Comments Off on Register to Attend Our Next Webinar on Visualizing Your Value Proposition

Register to Attend Our Next Webinar on Visualizing Your Value Proposition

Update:  Download and listen to the pre-recorded webinar here Join us on Tuesday, June 26, 2012, for an executive-led interactive discussion and live demo on the VisualizeROI (VROI) sales solution. Dennis Chapman, President/CEO of The Chapman Group and Mike Genstil, Founder of VisualizeROI.com will lead the discussion on visualizing value and share with you how […]

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13 June 2012
Category:
ROI/Economic Value
Strategic Account Management
Comments: Comments Off on The Chapman Group Expands Value-Delivery Network with VisualizeROI Partnership

The Chapman Group Expands Value-Delivery Network with VisualizeROI Partnership

The Chapman Group is proud to announce a new partnership with VisualizeROI, a San Francisco-based solution provider of next-generation sales applications that effectively streamline communications between a sales force and their customers. The partnership combines The Chapman Group’s expertise in ROI modeling and development with VisualizeROI’s innovative Software-as-a-Service (SaaS) ROI application to create the most […]

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    The Chapman Group, founded in 1988, is a consulting firm that solves sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins. We assist clients of all sizes, across a broad spectrum of industries, through the implementation of innovative processes, methodologies, best practices, skills and tools.

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    Columbia, MD 21046

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