Executing the Strategic Account Plan – Best Practices for SAM Programs
Dennis Chapman, Founder/President and CEO of The Chapman Group, a Strategic Account Management and Sales Effectiveness consulting firm, discusses best practices for effectively executing a strategic account management program plan.
Learn critical insights for strategic account managers and sales leaders on the most important components of a strategic account plan, including;
o Financial positioning
o Relationship Mapping
o Value Impact
o SAM Teambuilding and Collaboration
Find more valuable resources on optimizing sales effectiveness and strategic account management programs at http://chapmanhq.com//resources/