Best Practices
Optimizing the Impact on Customer Relationships in Strategic Account Management

Best practices for strategic account managers within supplier organizations on how to optimize their impact and achieve a higher degree of relevancy to their strategic customers.

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Improve Underperforming Strategic Accounts Webinar

To say that businesses depend on the success of their most strategic accounts would be a hyperbolic understatement. Typically these customers represent less than 20% of an organization’s total customer population and generally account for over 80% of the total revenues. So what do organizations do when the performance of these top accounts goes stagnant […]

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Value of an Effective Voice of Customer (VoC) Program

Download the replay of our webinar from December 12th to discover what the total economic impact of an optimized VoC program can be for your organization. On this webinar we highlighted the areas of economic impact that an account surveying program will provide an organization in terms of Revenue Retention, Revenue Generation, and Cost Savings. […]

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Webinar Replay – Measuring the Customer Experience – Going Beyond the NPS®

This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience measurement program forward through additional measurements and metrics. This webinar makes participants think, re-evaluate and re-energize initiatives around knowing and measuring their customer’s experiences.

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Webinar Replay – Metric-based Account Segmentation

At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]

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Webinar Replay – Best Practices that must be Included in Your SAM Operating Plan

This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr. will discuss the practices that world-class SAM organizations are integrating into their SAM operating plan and implementing throughout their SAM organization to ensure they continue […]

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