loyalty
Grow Customer Loyalty, Grow Profits

Utilizing Customer Loyalty Metrics to Build Long-Term Account Relationships. The single most predictive indicator of future growth is the degree of dependency that your existing customers have on your organization. Most corporate leaders know that it costs more to find a new customer than to grow an existing one, yet they operate by a mantra […]

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Increase Sales Revenue Now – Effectively Manage Existing Accounts and Measure the Voice of Your Customer

CRM Magazine, March 2013, Written by Dennis J. Chapman Sr.

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Asking the Right People the Right Questions to Get Actionable Customer Feedback Data

Do your customer surveys give the insight your organization needs to influence and impact important customer relationships? If not, you are not alone. Most organizations get lots of customer survey data, but no indicators or best practices on how to use that data to optimize customer relationships. During this webinar, The Chapman Group will present […]

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Measuring the Customer Experience | Going Beyond the Net Promoter® Score

This webinar helps guide participants on current best practices for enhancing the process, content and action planning components of an existing and/or new “measuring customer feedback” program. This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience […]

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A Case Study on Client Loyalty: Converting Ideas into Action

Discover what clients (of varying sizes) are doing to hear the voice of their customer, and how people are collecting this information, and transitioning the knowledge from their customer into action – benefiting everyone involved in the process. Facilitated by: Dennis Chapman Run Time: 40 minutes

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Seven Signals That Indicate Customer Loyalty

This is a webinar follow up to the white paper of the same name… Josiah Royce, an American philosopher in the mid-to-late 1800’s, claimed that the trait of loyalty was most often associated with political institutions, religion, war, and family. In these situations, people had one key influence in common – a passionate link to […]

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