Grow Customer Loyalty, Grow Profits

Utilizing Customer Loyalty Metrics to Build Long-Term Account Relationships. The single most predictive indicator of future growth is the degree of dependency that your existing customers have on your organization. Most corporate leaders know that it costs more to find a new customer than to grow an existing one, yet they operate by a mantra […]

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Increase Sales Revenue Now – Effectively Manage Existing Accounts and Measure the Voice of Your Customer

CRM Magazine, March 2013, Written by Dennis J. Chapman Sr.

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