SAM Best Practices
Creating Client/Supplier Intimacy | Podcast

Learn how to optimize ROI by increasing business with existing customers through creating a higher degree of intimacy and loyalty in relationships with strategic accounts.

See details
The Sales CheckPoint

A 180-degree feedback system that helps sales managers evaluate sales people, surface their development needs, and align sales priorities.

See details
The Profile of a Best-in-Class Strategic Account Manager

Learn how to improve the performance of your strategic accounts by improving the way that strategic account managers are recruited, selected, trained and promoted in this definitive guide to identifying and benchmarking the roles for managing strategic accounts and leading successful strategic account management programs.

See details
Operating Plan Best Practices for SAM Programs

Learn best practices for creating and launching an operating plan for a best-in-class Strategic Account Management (SAM) program. This e-book is designed to guide Sales and SAM leaders on the initiatives, practices and resources to consider in the operating plan to lead and manage a successful SAM program.

See details
Improve Underperforming Strategic Accounts Webinar

To say that businesses depend on the success of their most strategic accounts would be a hyperbolic understatement. Typically these customers represent less than 20% of an organization’s total customer population and generally account for over 80% of the total revenues. So what do organizations do when the performance of these top accounts goes stagnant […]

See details
Webinar Replay – Business Outcome Planning Strategies and Best Practices

Join The Chapman Group’s President and CEO, Dennis Chapman Sr., for a discussion on best practices and strategies related to business outcome planning. Business outcome planning is a relationship engagement process established for a customer and supplier to engage more intimately and focus on co-creating solutions to current / future challenges and opportunities. Topics to […]

See details