Strategic Account Management Best Practices
Managing & Coaching a Value-based Selling Team – Podcast

The podcast covers value selling best practices and technologies that have enabled clients to realize increased margins and reduced discounting, reduced sales cycles, larger “wallet share”, and longer customer life cycles.

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The Profile of a Best-in-Class Strategic Account Manager

Learn how to improve the performance of your strategic accounts by improving the way that strategic account managers are recruited, selected, trained and promoted in this definitive guide to identifying and benchmarking the roles for managing strategic accounts and leading successful strategic account management programs.

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Operating Plan Best Practices for SAM Programs

Learn best practices for creating and launching an operating plan for a best-in-class Strategic Account Management (SAM) program. This e-book is designed to guide Sales and SAM leaders on the initiatives, practices and resources to consider in the operating plan to lead and manage a successful SAM program.

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SAM Operating Plan Best Practices Webinar Replay and Slide Deck

The Chapman Group presents best practices for creating and launching a best-in-class SAM program Operating Plan. This webinar guides Sales and Strategic Account Management leaders on how to align an operating plan to exceed business objectives, gain leadership support and organizational buy-in.

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Improve Underperforming Strategic Accounts Webinar

To say that businesses depend on the success of their most strategic accounts would be a hyperbolic understatement. Typically these customers represent less than 20% of an organization’s total customer population and generally account for over 80% of the total revenues. So what do organizations do when the performance of these top accounts goes stagnant […]

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Webinar Replay – Metric-based Account Segmentation

At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]

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