Strategic Account Management
Performance Drivers in Strategic Account Managers

President and Founder, Dennis Chapman Sr. outlines the model of performance drivers that has consistently helped Fortune 1000 sales and account management organizations optimize the performance of their customer facing-personnel. Learn how the proper coaching and development of these performance drivers; Skills, (value) Delivery, Product (knowledge), Aptitude and Expectations will make the difference between mid-level […]

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Sales Effectiveness for Improving Your Sales -To- Prospect Ratio

Learn the seven best practices he shares that will enable strategic account managers and sales executives to convert more prospective buyers into loyal, committed customers.

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Creating Client/Supplier Intimacy | Podcast

Learn how to optimize ROI by increasing business with existing customers through creating a higher degree of intimacy and loyalty in relationships with strategic accounts.

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The Sales CheckPoint

A 180-degree feedback system that helps sales managers evaluate sales people, surface their development needs, and align sales priorities.

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Operating Plan Best Practices for SAM Programs

Learn best practices for creating and launching an operating plan for a best-in-class Strategic Account Management (SAM) program. This e-book is designed to guide Sales and SAM leaders on the initiatives, practices and resources to consider in the operating plan to lead and manage a successful SAM program.

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SAM Operating Plan Best Practices Webinar Replay and Slide Deck

The Chapman Group presents best practices for creating and launching a best-in-class SAM program Operating Plan. This webinar guides Sales and Strategic Account Management leaders on how to align an operating plan to exceed business objectives, gain leadership support and organizational buy-in.

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