Strategic Account Management
Mid-Year Checkpoint Strategy for Sales and Account Management – Podcast and Slide Deck

The Mid-Year Checkpoint Strategy for Sales and Account Management podcast features the audio portion and separate, downloadable slide deck from the original webinar. The original webinar which covers best practices and proven methods used by leading Fortune 1000 organizations worldwide to quantify, evaluate and take determinative action to optimize their strategic account management programs’ to meet forecasted / targeted account and revenue growth targets.

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The Components of a Metric-based Strategic Account Plan

In Strategic Account Management (SAM), the Strategic Account Plan is the core document that provides ultimate value to Account Teams for effectively growing revenues, and relationships within their strategic accounts. The Chapman Group believes in implementing a simple metric-based account plan that incorporates the right situational metrics (quantitative measurements) that eliminate endless hours of research, documentation, analysis and discussion.

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Executing and Measuring Effective Client-Supplier Conversations

Times have changed– technology has changed the way we communicate and converse with clients and prospects. In an age of ‘no-time’, bulleted documents, and new age media, communicating has to be even more precise and effective. Tune in to Dennis Chapman as he explains how different mediums of communication today impact how to have AND […]

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Performance Drivers in Strategic Account Managers

President and Founder, Dennis Chapman Sr. outlines the model of performance drivers that has consistently helped Fortune 1000 sales and account management organizations optimize the performance of their customer facing-personnel. Learn how the proper coaching and development of these performance drivers; Skills, (value) Delivery, Product (knowledge), Aptitude and Expectations will make the difference between mid-level […]

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Sales Effectiveness for Improving Your Sales -To- Prospect Ratio

Learn the seven best practices he shares that will enable strategic account managers and sales executives to convert more prospective buyers into loyal, committed customers.

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Creating Client/Supplier Intimacy | Podcast

Learn how to optimize ROI by increasing business with existing customers through creating a higher degree of intimacy and loyalty in relationships with strategic accounts.

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