Value Creation
Managing & Coaching a Value-based Selling Team – Podcast

The podcast covers value selling best practices and technologies that have enabled clients to realize increased margins and reduced discounting, reduced sales cycles, larger “wallet share”, and longer customer life cycles.

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Webinar Replay – Business Outcome Planning Strategies and Best Practices

Join The Chapman Group’s President and CEO, Dennis Chapman Sr., for a discussion on best practices and strategies related to business outcome planning. Business outcome planning is a relationship engagement process established for a customer and supplier to engage more intimately and focus on co-creating solutions to current / future challenges and opportunities. Topics to […]

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Value Creation | Economic Value Propositioning

Tune in as The Chapman Group’s president and founder, Dennis Chapman, discusses economic value propositioning (EVP), “the new language in sales enablement”. This special collection includes 2 podcasts; the first explains best practices for value creation, the financial ratios impacting strategic accounts and management strategy.

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