Webinar
Best Practices for Managing & Coaching a Value-based Selling Team

This webinar, designed for Sales Management as well as Value Selling Sales Representatives, will highlight the processes, metrics, and tools that enable a Sales Leader to effectively manage and coach their value selling team(s). It will highlight value selling best practices and technologies that have enabled clients to realize increased margins and reduced discounting, reduced […]

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Asking the Right People the Right Questions to Get Actionable Customer Feedback Data

Do your customer surveys give the insight your organization needs to influence and impact important customer relationships? If not, you are not alone. Most organizations get lots of customer survey data, but no indicators or best practices on how to use that data to optimize customer relationships. During this webinar, The Chapman Group will present […]

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Visualizing Your Value Proposition

This webinar discusses how to “visualize” value and shares how some of today’s businesses are utilizing the VisualizeROI solution to effectively communicate their value propositions to prospects and customers resulting in reduced discounting, reduced sales cycles, increased win rates, and increased profit margins. Facilitated by: Dennis Chapman and Mike Gentsil Run Time: 50 minutes

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Measuring the Customer Experience | Going Beyond the Net Promoter® Score

This webinar helps guide participants on current best practices for enhancing the process, content and action planning components of an existing and/or new “measuring customer feedback” program. This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience […]

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A Case Study on Client Loyalty: Converting Ideas into Action

Discover what clients (of varying sizes) are doing to hear the voice of their customer, and how people are collecting this information, and transitioning the knowledge from their customer into action – benefiting everyone involved in the process. Facilitated by: Dennis Chapman Run Time: 40 minutes

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Seven Signals That Indicate Customer Loyalty

This is a webinar follow up to the white paper of the same name… Josiah Royce, an American philosopher in the mid-to-late 1800’s, claimed that the trait of loyalty was most often associated with political institutions, religion, war, and family. In these situations, people had one key influence in common – a passionate link to […]

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