Webinar
Webinar Replay – Metric-based Account Segmentation

At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]

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Webinar Replay – Best Practices that must be Included in Your SAM Operating Plan

This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr. will discuss the practices that world-class SAM organizations are integrating into their SAM operating plan and implementing throughout their SAM organization to ensure they continue […]

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Webinar Replay – Business Outcome Planning Strategies and Best Practices

Join The Chapman Group’s President and CEO, Dennis Chapman Sr., for a discussion on best practices and strategies related to business outcome planning. Business outcome planning is a relationship engagement process established for a customer and supplier to engage more intimately and focus on co-creating solutions to current / future challenges and opportunities. Topics to […]

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Best Practices for Managing & Coaching a Value-based Selling Team

This webinar, designed for Sales Management as well as Value Selling Sales Representatives, will highlight the processes, metrics, and tools that enable a Sales Leader to effectively manage and coach their value selling team(s). It will highlight value selling best practices and technologies that have enabled clients to realize increased margins and reduced discounting, reduced […]

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Asking the Right People the Right Questions to Get Actionable Customer Feedback Data

Do your customer surveys give the insight your organization needs to influence and impact important customer relationships? If not, you are not alone. Most organizations get lots of customer survey data, but no indicators or best practices on how to use that data to optimize customer relationships. During this webinar, The Chapman Group will present […]

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Visualizing Your Value Proposition

This webinar discusses how to “visualize” value and shares how some of today’s businesses are utilizing the VisualizeROI solution to effectively communicate their value propositions to prospects and customers resulting in reduced discounting, reduced sales cycles, increased win rates, and increased profit margins. Facilitated by: Dennis Chapman and Mike Gentsil Run Time: 50 minutes

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