Underperforming Strategic Accounts – 5 Best Practices to Improve Performance in Your Top Accounts

Learn about the following 5 best practices that could positively impact your SAM Program by improving the performance of strategic accounts: Account Segmentation Competency Models for Hiring/Selecting Strategic Account Managers Program Guidelines / Standard Operating Procedures (Rules of Engagement) Account Plan Templates and Processes Coaching Process for the SAM Program As it is with all of […]

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The Profile of a Best-in-Class Strategic Account Manager

Learn how to improve the performance of your strategic accounts by improving the way that strategic account managers are recruited, selected, trained and promoted in this definitive guide to identifying and benchmarking the roles for managing strategic accounts and leading successful strategic account management programs.

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Operating Plan Best Practices for SAM Programs

Learn best practices for creating and launching an operating plan for a best-in-class Strategic Account Management (SAM) program. This e-book is designed to guide Sales and SAM leaders on the initiatives, practices and resources to consider in the operating plan to lead and manage a successful SAM program.

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