Mid-Year Checkpoint Strategy for Sales and Account Management

Dennis Chapman presents the Mid-Year Checkpoint Strategy for Sales and Account Management; a webinar on the top 5 drivers to measure for staying on course to exceed revenue growth targets. The webinar will address how to prevent and overcome the challenges organizations are facing with reaching sales and account revenue goals and will provide proven courses of action to get your strategic account management program(s) on track to exceed your goals.

Watch the video to learn concise strategies and tactics to overcome the challenges organizations are facing today including:

Slow / Idle Account Revenue Growth
Customer Attrition
Inaccurate Dashboard Metrics
Innovating Competitive Advantages

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SAM Operating Plan Best Practices Webinar Replay and Slide Deck

The Chapman Group presents best practices for creating and launching a best-in-class SAM program Operating Plan. This webinar guides Sales and Strategic Account Management leaders on how to align an operating plan to exceed business objectives, gain leadership support and organizational buy-in.

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Improve Underperforming Strategic Accounts Webinar

To say that businesses depend on the success of their most strategic accounts would be a hyperbolic understatement. Typically these customers represent less than 20% of an organization’s total customer population and generally account for over 80% of the total revenues. So what do organizations do when the performance of these top accounts goes stagnant […]

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Value of an Effective Voice of Customer (VoC) Program

Download the replay of our webinar from December 12th to discover what the total economic impact of an optimized VoC program can be for your organization. On this webinar we highlighted the areas of economic impact that an account surveying program will provide an organization in terms of Revenue Retention, Revenue Generation, and Cost Savings. […]

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Webinar Replay – Measuring the Customer Experience – Going Beyond the NPS®

This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience measurement program forward through additional measurements and metrics. This webinar makes participants think, re-evaluate and re-energize initiatives around knowing and measuring their customer’s experiences.

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Webinar Replay – Metric-based Account Segmentation

At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]

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