Process is a set of sequential steps to achieve a desired result. A process is predictable, repeatable and measurable and our team of LoyaltyProfessional™ experts works with your team to ensure your Voice of the Customer survey process is just that – simple, consistent and well executed.

In managing your survey efforts, The Chapman Group works with your team to establish project and launch timelines that follow a well-defined, proven process for yielding above average response rates. Our approach is 6-steps, each step being critical in maximizing survey participation and increasing the statistical validity and value of survey results: