Integrating Voice of customer (VoC) feedback into more effective account planning and strategy development – closing the loop
This Chapman Group webinar will focus on taking the best practice of executing Voice of the Customer (VoC) surveys to a next practice of integrating the feedback into account plans for strategy development. During this session, we will present and discuss:
- The process for executing VoC surveys as part of the SAM Process
- How to incorporate VoC learnings into the account planning process for strategy development
- The external / customer-facing opportunities for integrating feedback
- Customer case studies
- Success factors for your SAM VoC Program such as senior leadership engagement, and educating SAM’s on how to interpret / utilize VoC results to improve relationships and revenue
This session will run 2 times as listed below. Please click the appropriate link for the date and time of the session of your choice.