Webinar Replay – The Best of Both Worlds-How Relationship and Transactional Feedback Work Together to Drive Revenue and Business Improvement
Organizations no longer have to make decisions about which type of feedback, transactional or relationship, will work best for their business, as they are both equally important.
Webinar Replay – Using Customer Feedback to Access the Executive Suite
This webinar will illuminate innovative ways organizations are utilizing customer feedback to drive senior level relationships.
Webinar Replay – Business Outcome Planning Strategies and Best Practices
Join The Chapman Group’s President and CEO, Dennis Chapman Sr., for a discussion on best practices and strategies related to business outcome planning. Business outcome planning is a relationship engagement process established for a customer and supplier to engage...
Webinar Replay – Best Practices that must be Included in Your SAM Operating Plan
This is the replay of our August 27th webinar entitled, Best Practices that must be Included in Your Strategic Account Management (SAM) Operating Plan. On this webinar, Dennis Chapman, Sr. will discuss the practices that world-class SAM organizations are integrating...
Webinar Replay – Metric-based Account Segmentation
At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this...
Webinar Replay – Measuring the Customer Experience – Going Beyond the NPS®
This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience measurement program forward through additional measurements and metrics. This webinar makes participants think, re-evaluate and re-energize initiatives around knowing and measuring their customer’s experiences.