Integrating Voice of customer (VoC) feedback into more effective account planning and strategy development – closing the loop

This Chapman Group webinar will focus on taking the best practice of executing Voice of the Customer (VoC) surveys to a next practice of integrating the feedback into account   plans for strategy development. During this session, we will   present and discuss:

  • The process for executing VoC surveys as part of the SAM Process
  • How to incorporate VoC learnings into the account planning process for strategy development
  • The external  / customer-facing opportunities for integrating feedback
  • Customer case studies
  • Success factors for your SAM VoC Program such as senior leadership engagement,  and educating SAM’s on how to interpret / utilize VoC results to improve relationships and revenue

This session will run 2 times as listed below. Please click the appropriate link for the date and time of the session of your choice.