Strategic Account Management Best Practices, Processes, Methodologies, Measurements and Metrics
For over 25 years, The Chapman Group has been optimizing strategic account management program performance by institutionalizing SAM best practices, processes, methodologies, measurements and metrics. The Chapman Group’s metric-based SAM approach integrates the art with the science of strategic account management and enables our clients to grow accounts by becoming more knowledgeable, efficient, and effective. Many of our clients, national and global — Fortune 1000 and mid-tier, think of The Chapman Group as not only a solution provider, but as a thought leader, a business partner, and their go-to resource for strategic account management expertise and guidance. The firm’s clients have found considerable value in continuing their partnership with a SAM beyond the achievement of accomplishing initial goals.