About The Chapman Group

We Connect You to Your Customers

For over 30 years, The Chapman Group has been partnering with B2B sales and customer / account management organizations to identify and solve relationship challenges. We understand how to connect you to your customers through people, process, and tool optimization to drive the desired behaviors and outcomes – more collaborative, strategic relationships, and increased revenues/profits for both the supplier and customer.

We emphasize the importance of direct customer feedback to influence relationship management strategies.

Our dedicated team of experts drive the most important element of “optimizing the customer relationship” – how to connect with and implement field-level action planning to create more loyal and committed customers.

Metrics are our thing.

Our unique metric-based customer engagement methods, processes, and best practices integrate the art with the science of managing the customer relationship. This approach ensures your people are more knowledgeable, efficient, effective and collaborative with their customers, thus enabling your organization to grow at a more accelerated rate.

Relationships matter

Our customers think of us not only as a solution provider, but also as a thought leader, a business partner, and as their “go-to” resource for relationship management expertise and guidance. Our people are our greatest asset, all of whom are committed to your organization’s success.

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Executive Team

Dennis J. Chapman, Sr.

Dennis J. Chapman Sr. is the Founder and President/CEO of The Chapman Group. Prior to establishing The Chapman Group in 1988, Dennis’ career included sales and management positions with Xerox, ROLM / IBM and as Vice President of Sales and Marketing in the high-tech reseller industry.

Lisa M. Gaskin

Lisa M. Gaskin joined The Chapman Group in 2003 and was named Managing Partner and Director of Client Services in 2012.

Denny J. Chapman Jr.

Denny J. Chapman Jr. joined The Chapman Group in 2003 and was named Managing Partner and Director of Business Development in 2012


Our Client’s Business Success is Our Business Success. The Chapman Group recognized early on that without clients, we are merely a name on a piece of paper. Our client relationships are the foundation of our business and we take pride in our ability to partner and collaborate with our clients to provide measurable results and enable the achievement of their goals and objective.

Clients of The Chapman Group include national and global Fortune 1000 and Mid-tier organizations that support a variety of industries:

  • Chemical
  • Communications
  • Financial
  • Healthcare / Pharmaceutical
  • Manufacturing
  • Medical
  • Technology
  • Business Services
  • Utilities

Strategic Partners

Strategic Account Management Association (SAMA)

Founded in 1964 and with over 2,000 current members, the Strategic Account Management Association (SAMA) attracts the strategic customer management profession’s most influential decision-makers. Over the past 39 years, the association has earned the reputation of being the SAM profession’s knowledge leader, providing members with the high quality resources, training and networking opportunities needed to succeed.

The Strategic Account Management Association is a non-profit organization devoted to developing and promoting the concept of customer-supplier collaboration. SAMA is dedicated to the professional development of the individuals involved in the process of managing national, global and strategic customer relationships, and to enabling firms to create greater customer value and achieve competitive advantage accordingly. For more information, please visit www.StrategicAccounts.org.



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