Learn best practices for creating and launching an operating plan for a best-in-class Strategic Account Management (SAM) program. This e-book is designed to guide Sales and SAM leaders on the initiatives, practices and resources to consider in the operating plan to lead and manage a successful SAM program.
Learn the resources and recommended steps you’ll want to take to enable your SAM program to exceed revenue and organizational business objectives. Inside you’ll find a prescription for success for each of the following SAM operating plan elements:
- Account Segmentation – to ensure focus stays on the right accounts
- Talent Assessments – to ensure that you deploy the right people to drive SAM success
- Standard Operating Procedures – to ensure execution of the right activities across the organization
- Optimize Team Performance – by utilizing the right development programs, tools, and technologies
- Measurement & Coaching – by implementing the right dashboard metrics that influence success and predict growth in relationships, revenues and profits
- Financial Analysis & Modeling – to ensure the right funding is established in order to execute the plan
- Communication – to ensure the right messaging and process for delivering the message is received throughout the organization creating greater buy-in
Download the guide and learn how to establish / align your SAM operating plan to program objectives, gain leadership support and organizational buy-in.