Learn about the following 5 best practices that could positively impact your SAM Program by improving the performance of strategic accounts:
- Account Segmentation
- Competency Models for Hiring/Selecting Strategic Account Managers
- Program Guidelines / Standard Operating Procedures (Rules of Engagement)
- Account Plan Templates and Processes
- Coaching Process for the SAM Program
As it is with all of the resource materials The Chapman Group publishes on our website at ChapmanHQ.com, we hope that this eBook provides you and your SAM organization with the value, guidance, and expertise you need to improve the performance of your top accounts.