Tune-up Strategy for Best-in-class SAM Programs

Mar 27, 2013

The Tune-Up Strategy series, which originally premiered on The Chapman Group’s YouTube channel, TheMetricsChannel.com, was re-produced and re-released for the convenience of sales and account management leaders with limited time or access to view videos. The podcast is a mobile version of the material where TCG President and CEO, Dennis Chapman Sr. gets right to the core of the content declaring the purpose and value of the material; “When we talk about an effective strategic account management program and/or strategy; what it’s really about- around those top accounts that we want to focus on, is to make sure that our revenues and associated margins EXCEED our expected cost of goods sold and serviced. Then we know we will be operating in a profitable mode with those customers who dictate our future.”

Presented by: Dennis Chapman Sr.
Run time: 21 minutes

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