17 July 2013
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Value Creation | Economic Value Propositioning

Tune in as The Chapman Group’s president and founder, Dennis Chapman, discusses economic value propositioning (EVP), “the new language” in sales enablement.   This EVP resource collection includes 2 podcasts; the first explains best practices for value creation, the financial ratios impacting strategic accounts and  management strategy.  The 2nd podcast introduces breakthrough technology used by effective B2B sales leaders in utilize to validate the areas impacted by their solutions.  Also included are live examples of ROI models utilized by B2B sales organizations to visualize cost reduction, cost avoidance, and margin increase; the value they create their customers.

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