The Chapman Group presents best practices for creating and launching a best-in-class SAM program Operating Plan. This webinar guides Sales and Strategic Account Management leaders on how to align an operating plan to exceed business objectives, gain leadership support and organizational buy-in.
On this webinar, The Chapman Group’s president and founder, Dennis Chapman, brings the e-book, Creating and Launching a SAM Operating Plan, to life with case studies and detailed insights on successfully planning strategic initiatives for:
- Account Segmentation — to ensure focus stays on the right accounts
- Talent Assessments — to ensure that you deploy the right people to drive SAM success
- Standard Operating Procedures — to ensure execution of the right activities across the organization
- Optimize Team Performance — by utilizing the right development programs, tools, and technologies
- Measurement & Coaching — by implementing the right dashboard metrics that influence success and predict growth in relationships, revenues and profits
- Financial Analysis & Modeling — to ensure the right funding is established in order to execute the plan
- Communication — to ensure the right messaging and process for delivering the message is received throughout the organization creating greater buy-in
Watch this webinar and download the slide deck to learn how to realize extraordinary SAM Program success in 2014!