This is a webinar follow up to the white paper of the same name… Josiah Royce, an American philosopher in the mid-to-late 1800’s, claimed that the trait of loyalty was most often associated with political institutions, religion, war, and family. In these situations, people had one key influence in common – a passionate link to a “common cause.” We believe that you build loyalty when you and your customers are aligned to a common cause relating to these seven key factors.
Facilitated by: Dennis Chapman
Run Time: 45 minutes
