SAMA University 2012 | Workshop Overview
‘Managing the Overall Relationship and Business Outcomes’, a discipline that focuses on the role of a Strategic Account Manager as the overall relationship manager, is a workshop within the certification program series of the Strategic Account Management Association (SAMA) being held during SAMA University West in San Francisco, California, September 10-13, 2012 and at the SAMA Academy in Paris, France, September 24-27, 2012.
‘Managing the Overall Relationship and Business Outcomes’, a discipline that focuses on the role of a strategic account manager as the overall relationship manage, including:
Building team vision and identity
Alignment of account and team goals
Managing and Measuring Relationship Metrics
Business and national/regional culture and impact on teams
Working with the network
Managing the key processes and business outcomes
Watch this overview of the workshop and learn more about SAMA, SAMA Events and becoming a SAMA practitioner on our blog and at the association’s website: www.strategicaccounts.org.
The Chapman Group CEO/Founder to Lead Strategic Account Management Certification Programs in September
Dennis Chapman, President/CEO of The Chapman Group, will be leading a certification course for the Strategic Account Management Association’s (SAMA) most popular and highly-rated Strategic Account Manager Certification Program (CSAM) at SAMA University West Coast in San Francisco, California, September 10-13 and at SAMA Academy in Paris, France, September 24-27. Chapman will be educating certification […]
Generating Winning Sales Momentum
The Chapman Group is corporate resource for business intelligence on Strategic Account Management, Value-based Selling best practices, and Customer Experience Measurement. In this video, Dennis Chapman, Founder/Ceo of The Chapman Group, discusses important bullet points on what it takes to be effective in generating winning sales momentum.
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Executing the Strategic Account Plan – Best Practices for SAM Programs
Dennis Chapman, Founder/President and CEO of The Chapman Group, a Strategic Account Management and Sales Effectiveness consulting firm, discusses best practices for effectively executing a strategic account management program plan.
Learn critical insights for strategic account managers and sales leaders on the most important components of a strategic account plan, including;
o Financial positioning
o Relationship Mapping
o Value Impact
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Find more valuable resources on optimizing sales effectiveness and strategic account management programs at https://chapmanhq.com//resources/
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Times have changed– technology has changed the way we communicate and converse with clients and prospects. In an age of ‘no-time’, bulleted documents, and new age media, communicating has to be even more precise and effective. Tune in to Dennis Chapman as he explains how different mediums of communication today impact how to have– and measure, effective productive client-supplier conversations.
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Dennis Chapman, President and Founder of The Chapman Group speaks on ‘Improving your Sales-to-Prospect Ratio’. Learn about seven activities that will help strategic account managers and sales executives convert more prospective buyers into loyal customers. In the end these activities together with trust and respect determine your success. Be able to check off the activities noted in this video and you will see an improved “Sales-to-Prospect” ratio!