Value of an Effective Voice of Customer (VoC) Program

Value of an Effective Voice of Customer (VoC) Program

Download the replay of our webinar from December 12th to discover what the total economic impact of an optimized VoC program can be for your organization. On this webinar we highlighted the areas of economic impact that an account surveying program will provide an...

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Improve Underperforming Strategic Accounts Webinar

Improve Underperforming Strategic Accounts Webinar

To say that businesses depend on the success of their most strategic accounts would be a hyperbolic understatement. Typically these customers represent less than 20% of an organization’s total customer population and generally account for over 80% of the total...

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SAM Operating Plan Best Practices Webinar Replay and Slide Deck

SAM Operating Plan Best Practices Webinar Replay and Slide Deck

The Chapman Group presents best practices for creating and launching a best-in-class SAM program Operating Plan. This webinar guides Sales and Strategic Account Management leaders on how to align an operating plan to exceed business objectives, gain leadership support and organizational buy-in.

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Mid-Year Checkpoint Strategy for Sales and Account Management

Mid-Year Checkpoint Strategy for Sales and Account Management

Dennis Chapman presents the Mid-Year Checkpoint Strategy for Sales and Account Management; a webinar on the top 5 drivers to measure for staying on course to exceed revenue growth targets. The webinar will address how to prevent and overcome the challenges organizations are facing with reaching sales and account revenue goals and will provide proven courses of action to get your strategic account management program(s) on track to exceed your goals.

Watch the video to learn concise strategies and tactics to overcome the challenges organizations are facing today including:

Slow / Idle Account Revenue Growth
Customer Attrition
Inaccurate Dashboard Metrics
Innovating Competitive Advantages

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Visualizing Your Value Proposition

Visualizing Your Value Proposition

This webinar discusses how to “visualize” value and shares how some of today’s businesses are utilizing the VisualizeROI solution to effectively communicate their value propositions to prospects and customers resulting in reduced discounting, reduced sales cycles,...

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