The podcast covers value selling best practices and technologies that have enabled clients to realize increased margins and reduced discounting, reduced sales cycles, larger “wallet share”, and longer customer life cycles.

Learn how to optimize ROI by increasing business with existing customers through creating a higher degree of intimacy and loyalty in relationships with strategic accounts.

Discover what clients (of varying sizes) are doing to hear the voice of their customer, and how people are collecting this information, and transitioning the knowledge from their customer into action – benefiting everyone involved in the process. — Runtime 51 minutes.

This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer feedback metrics and methods forward using the Loyalty Index methodology. This podcast will help you to think, re-evaluate and re-energize initiatives around knowing and measuring your customer’s experiences.

Tune in to this motivational podcast as Dennis Chapman, Founder/CEO of The Chapman Group, discusses points to keep top of mind on what it takes to be effective in generating winning sales momentum.

Learn where the NPS® falls short as a metric for surveying strategic customers in uncovering actions that will influence and drive customer experience strategies, and how utilizing additional customer loyalty metrics can take your customer experience management program to whole new level of effectiveness and success.