The Mid-Year Checkpoint Strategy for Sales and Account Management podcast features the audio portion and separate, downloadable slide deck from the original webinar. The original webinar which covers best practices and proven methods used by leading Fortune 1000 organizations worldwide to quantify, evaluate and take determinative action to optimize their strategic account management programs’ to meet forecasted / targeted account and revenue growth targets.

Best practices for strategic account managers within supplier organizations on how to optimize their impact and achieve a higher degree of relevancy to their strategic customers.

For over 25 years, The Chapman Group has been optimizing strategic account management program performance by institutionalizing SAM best practices, processes, methodologies, measurements and metrics. The Chapman Group's metric-based SAM approach integrates the art...

Dennis Chapman, a SAMA practitioner and respected sales thought leader shares insight from his personal experience working with clients and his expertise on maximizing the relationship between suppliers and their strategic customers. In this video he discusses the...

Dennis Chapman, Sr., The Chapman Group president and founder shares insights from his presentation at Strategic Account Management Association's Conference in San Diego, on working with customer relationship metrics to make fact-based decisions that have provided...

The Tune-Up Strategy series, which originally premiered on The Chapman Group’s YouTube channel, TheMetricsChannel.com, was re-produced and re-released for the convenience of sales and account management leaders with limited time or access to view videos. The podcast...